Corporate Headquarters

Pinch A Penny Leadership Team

Our experienced leadership team make up an integral part of the Pinch A Penny family. They are committed to keeping the brand strong and growing the company. But most importantly, they invest their time in Pinch A Penny franchisees and share their expertise so every owner can run a successful business.

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Jim Eisch

Jim P. Eisch

Vice President of Operations

Jim oversees key operational initiatives that support efficiency, innovation, and growth.

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Jim P. Eisch joined Pinch A Penny in 2020 and became Vice President of Operations in early 2025. A seasoned finance and operations leader, he leads enterprise-wide execution for the brand including sales, operations, finance, IT and location expansion. Prior to joining Pinch A Penny, Jim worked as an audit manager with KPMG, where he developed deep expertise in financial reporting, risk management, and strategic accounting practices. Before that, he held leadership roles at POOLCORP, including Senior Director of Business Solutions, where he led initiatives to enhance operational performance and customer-facing technology solutions. Jim is a Certified Public Accountant and earned both his bachelor’s and master’s degrees in accounting from the University of Florida.

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Jim Eisch

Tommy Oreste

Director of Operations

Tommy leads operational strategy and execution to support growth and efficiency across the organization.

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Tommy Oreste serves as Director of Operations at Pinch A Penny, where he oversees operational strategy and execution to support efficiency, consistency, and growth across the organization. In his role, he works closely with cross-functional teams to improve processes, support franchise operations, and enhance overall performance. Prior to joining Pinch A Penny, Tommy built a strong background in operations and leadership, holding roles focused on business optimization and execution within the retail and service environment. He brings a hands-on, results-driven approach to operational leadership, with a focus on collaboration and continuous improvement.

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Adam Heflin, CFE

Adam Heflin, CFE

Director of Franchise Development

Adam is the first person you will meet. He guides you through the process of becoming a franchise business owner.

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Adam Heflin has been helping new franchisees join the Pinch A Penny family since 2003. He oversees the brand’s immersive discovery process, which includes application review, follow-up calls and in-person meetings, as well as business plan development for all prospective franchisees. His careful and methodical approach to finding the right franchisees for Pinch A Penny’s franchise business model has proven instrumental to the brand’s 100-unit growth over the past 15+ years. In addition to the discovery process, he is responsible for franchise marketing and sales, hosting Discovery Days, and all other aspects of prospect approval. Previously, he held various positions in the retail and franchising industries, gaining experience that helps him successfully drive results for Pinch A Penny.

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Lexi Plummer

Lexi Plummer

Director of Marketing

Lexi uses strategy and creativity to lead the brand’s consumer marketing efforts. Her goal is to help you reach your goals.

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Lexi Plummer joined Pinch A Penny as Director of Marketing in March 2024. She delivers innovative marketing programs designed to drive traffic, service leads and sales to Stores across platforms. She has over 20 years of experience shaping and growing brands for national retailers, restaurants, CPG, real estate, and entertainment companies. Lexi has extensive experience with all aspects of brand management including strategic planning, promotions, traditional and digital media, public relations and events.

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Kate Hiles

Kate Hiles

General Counsel

Kate guides the brand and uses her legal expertise to review agreements, licensing and leases.

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Kate Hiles began serving as Pinch A Penny’s General Counsel in March 2017. A legal professional with a background in corporate law, she oversees all legal aspects of the company’s franchise operation and works with outside counsel on other franchise- and corporate-related matters. Prior to Pinch A Penny, she was corporate counsel to Tampa Bay-headquartered companies HSN and Kforce. She earned her law degree at Columbus School of Law at the Catholic University of America and her bachelor’s degree from George Washington University.

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