Pinch A Penny
LEADERSHIP TEAM

Our experienced leadership team make up an integral part of the Pinch A Penny family. They are committed to keeping the brand strong and growing the company. But most importantly, they invest their time in Pinch A Penny franchisees and share their expertise so every owner can run a successful business.

Jim Eisch

President and Chief Executive Officer

Jim focuses on day-to-day details and the big picture for Pinch A Penny and each location.

Jim Eisch joined Pinch A Penny in 1992 as Chief Financial Officer. He successfully positioned Pinch A Penny for the vertical integration of manufacturing and distribution as well as a surge in retail growth among the brand's franchises. His expertise and impactful guidance throughout that period led to his appointment as executive vice president and Chief Operations Officer in 1999, and then President and Chief Executive Officer in 2020. For more than 30 years, he has used his extensive financial knowledge and thorough understanding of Pinch A Penny operations to help the brand and its franchisees navigate through growth and changes, including the 2021 Pool Corporation acquisition of Pinch A Penny's parent company, Porpoise Pool and Patio. Jim says, "This strategic combination of Pinch A Penny's established retail support capabilities, Sun Wholesale’s central distribution and chemical packaging operations with PoolCorp’s national footprint, product breadth and resources provides a powerful platform for accelerated growth and enhanced retail customer experience."

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Adam Heflin, CFE

Director of Franchise Development

Adam is the first person you will meet. He guides you through the process of becoming a franchise business owner.

Adam Heflin has been helping new franchisees join the Pinch A Penny family since 2003. He oversees the brand’s immersive discovery process, which includes application review, follow-up calls and in-person meetings, as well as business plan development for all prospective franchisees. His careful and methodical approach to finding the right franchisees for Pinch A Penny’s franchise business model has proven instrumental to the brand’s 100-unit growth over the past 15+ years. In addition to the discovery process, he is responsible for franchise marketing and sales, hosting Discovery Days, and all other aspects of prospect approval. Previously, he held various positions in the retail and franchising industries, gaining experience that helps him successfully drive results for Pinch A Penny.

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Lexi Plummer

Director of Marketing

Lexi uses strategy and creativity to lead the brand’s consumer marketing efforts. Her goal is to help you reach your goals.

Lexi Plummer joined Pinch A Penny as Director of Marketing in March 2024. She delivers innovative marketing programs designed to drive traffic, service leads and sales to Stores across platforms. She has over 20 years of experience shaping and growing brands for national retailers, restaurants, CPG, real estate, and entertainment companies. Lexi has extensive experience with all aspects of brand management including strategic planning, promotions, traditional and digital media, public relations and events.

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Troy Lindbeck

Vice President of Operations

Troy supports franchise owners in everything from training your team to launching new service offerings.

Troy Lindbeck was named Vice President of Operations at Pinch A Penny in January 2021 after five years leading the brand’s marketing efforts, including the development and launch of Pinch A Penny’s mobile app. In operations, he leads the training, construction and store support departments as well as the corporate stores and service departments. The operations department focuses on supporting stores to ensure smooth transition into ownership as well as increasing sales through training, operational support and rolling out new products and services. Prior to joining Pinch A Penny, he spent five years as director of marketing for RaceTrac, where he used his expertise in marketing solutions for large, nationally recognized companies.

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Kate Hiles

General Counsel

Kate guides the brand and uses her legal expertise to review agreements, licensing and leases.

Kate Hiles began serving as Pinch A Penny’s General Counsel in March 2017. A legal professional with a background in corporate law, she oversees all legal aspects of the company’s franchise operation and works with outside counsel on other franchise- and corporate-related matters. Prior to Pinch A Penny, she was corporate counsel to Tampa Bay-headquartered companies HSN and Kforce. She earned her law degree at Columbus School of Law at the Catholic University of America and her bachelor’s degree from George Washington University.

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Pinch A Penny LEADERSHIP TEAM

Jim Eisch

Adam Heflin, CFE

Lexi Plummer

Troy Lindbeck

Kate Hiles

We’d love to connect.

Pinch A Penny
LEADERSHIP TEAM